DMCI Homes recently signed a joint venture agreement with agricultural-industrial conglomerate ANFLO Management and Investment Corporation (ANFLOCOR) for a multi-million peso deal for the construction of a 21-story residential development along E. Rodriguez Sr. Avenue corner Tomas Morato in Quezon City.
This will be another resort-inspired residential village for urban young families.
Photo shows seated from left, Alfredo R, Austria, DMCI Homes president; Antonio Floirendo Jr., ANFLOCOR vice chairman; and Ricky Floirendo, senior vice president of ANFLOCOR during the contract-signing.
Joining them at the back standing were DMCI Homes executives’ Alma Florendo, project director; Ramil Lombos, director for Finance and Operations; Rey Salazar, director for Business Development together with Rufino Mutuc Jr., vice president/Finance of ANFLOCOR.
DMCI Homes is the country’s premier triple A builder-developer that brings serviced, themed communities within reach of urban families who once had limited residential options, but still aspire to achieve a comfortable, enriching quality of life proximate to their place of interest.
For details on DMCI condo projects, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Malaya, 06 October 2010
For details on the Real Estate Service Act or RESA Law > www.ra9646.com
Wednesday, October 6, 2010
Monday, October 4, 2010
East Raya Gardens Ready for Turnover
People planning to call Pasig their permanent address can do so soon with DMCI Home’s East Raya Gardens, a Balinese-inspired medium-rise condominium community.
Backed by the developer’s record of more than 50 years in construction, and DMCI Homes’ reputation of building themed, residential resort developments, East Raya Gardens is constructed ahead of schedule. Three of its seven buildings are now ready for occupancy. The five-story Amanusa, Rama, and Senja buildings are in the process of welcoming its residents, most of them young families and professionals.
The project takes its cue from the famous resorts and vacation havens of Bali, Indonesia – mirroring an atmosphere of relaxed lifestyle that’s close to nature. The gate, with its signature Bali roof, opens to a 2.9-hectare enclave of homes surrounded by landscaped gardens and green spaces.
This project can be considered an investment-worthy option for families from Pasig and Cainta, Rizal who want to make an upgrade of their current lifestyle choices. They can choose from two-bedroom (56.5 and 64 sqm) and three-bedroom (88 sqm) residential units. All homes will have its own balcony and a service area located at the roof deck, where singles and families are sure to enjoy the community’s charming vista.
Each building, designed with unique Balinese architecture, will feature a modern elevator, resort-themed receiving area, and landscaped atrium for natural light and ventilation at the upper ground floor, which is a trademark of the company.
The buildings will also feature a unique single-loaded corridor layout. Residential units open not to an empty hallway, but an open corridor. And with prices ranging from only P2.25 million to P4 million, families earning modest income will delight at the idea of finally being able to move in their own space.
The resort lifestyle comes with a wide range of amenities. There are the notable architectural details of the pavilion-like clubhouse, Balinese gardens and water elements that offer the serenity of Bali resorts. The community also features swimming pools for adults and children, a playground, a basketball court, fitness gym, recreation and entertainment halls, and lounge areas. Wi-Fi access is capable at the clubhouse for those looking for a relaxing nook when doing work.
Aside from the first three buildings, soon to be turned-over are Samaya in August and Lovina this December, while other buildings namely Banyan and Raja are expected to be ready for occupancy in February and April 2011 respectively.
Future residents of the last three buildings should watch-out for their scenic elevator, while a landscaped amenity area (basketball court and playground area) will be available upon top out of Raja Building.
Residents will also feel secure with a 24-hour roving security service, and electrified perimeter fence. Furthermore, DMCI Homes also provides property maintenance service so that residents can expect secured and well-maintained community at all times.
East Raya Gardens is located near major road arteries such as C-5 and Kalayaan, making it easier to access business districts such as Makati, Fort Bonifacio and Ortigas. The community is also near famous lifestyle hubs, hospitals and educational institutions.
For details on, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Manila Bulletin, 04 October 2010
For details on the Real Estate Service Act or RESA Law > www.ra9646.com
Backed by the developer’s record of more than 50 years in construction, and DMCI Homes’ reputation of building themed, residential resort developments, East Raya Gardens is constructed ahead of schedule. Three of its seven buildings are now ready for occupancy. The five-story Amanusa, Rama, and Senja buildings are in the process of welcoming its residents, most of them young families and professionals.
The project takes its cue from the famous resorts and vacation havens of Bali, Indonesia – mirroring an atmosphere of relaxed lifestyle that’s close to nature. The gate, with its signature Bali roof, opens to a 2.9-hectare enclave of homes surrounded by landscaped gardens and green spaces.
This project can be considered an investment-worthy option for families from Pasig and Cainta, Rizal who want to make an upgrade of their current lifestyle choices. They can choose from two-bedroom (56.5 and 64 sqm) and three-bedroom (88 sqm) residential units. All homes will have its own balcony and a service area located at the roof deck, where singles and families are sure to enjoy the community’s charming vista.
Each building, designed with unique Balinese architecture, will feature a modern elevator, resort-themed receiving area, and landscaped atrium for natural light and ventilation at the upper ground floor, which is a trademark of the company.
The buildings will also feature a unique single-loaded corridor layout. Residential units open not to an empty hallway, but an open corridor. And with prices ranging from only P2.25 million to P4 million, families earning modest income will delight at the idea of finally being able to move in their own space.
The resort lifestyle comes with a wide range of amenities. There are the notable architectural details of the pavilion-like clubhouse, Balinese gardens and water elements that offer the serenity of Bali resorts. The community also features swimming pools for adults and children, a playground, a basketball court, fitness gym, recreation and entertainment halls, and lounge areas. Wi-Fi access is capable at the clubhouse for those looking for a relaxing nook when doing work.
Aside from the first three buildings, soon to be turned-over are Samaya in August and Lovina this December, while other buildings namely Banyan and Raja are expected to be ready for occupancy in February and April 2011 respectively.
Future residents of the last three buildings should watch-out for their scenic elevator, while a landscaped amenity area (basketball court and playground area) will be available upon top out of Raja Building.
Residents will also feel secure with a 24-hour roving security service, and electrified perimeter fence. Furthermore, DMCI Homes also provides property maintenance service so that residents can expect secured and well-maintained community at all times.
East Raya Gardens is located near major road arteries such as C-5 and Kalayaan, making it easier to access business districts such as Makati, Fort Bonifacio and Ortigas. The community is also near famous lifestyle hubs, hospitals and educational institutions.
For details on, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Manila Bulletin, 04 October 2010
For details on the Real Estate Service Act or RESA Law > www.ra9646.com
Saturday, October 2, 2010
Siena Park Residences in Bicutan, Parañaque City
Nothing can stop DMCI Homes from rising into prime position as a leading real estate developer with a growing portfolio of successful projects around the metro. The second half of 2010 has in fact witnessed the launch of its six new developments, all designed with the same winning advantages that the market has associated with the DMCI Homes brand: a tropical resort ambiance, first-rate amenities and building features, strategic location, worry-free living, plus an untarnished 55-year construction legacy.
Among its latest projects is a property in Bicutan, Parañaque City called Siena Park Residences. This medium-rise development located along West Service Road in Brgy. Sun Valley, Bicutan, will emerge as a tropical garden village with invigorating recreational amenities. As early as now, residents around the area and from those in the nearby business districts are eager to be part of this new development which will reflect the success of fully-operational DMCI Homes properties.
Reynaldo Salazar, DMCI Homes director for Business Development, said that their company’s reputation was a significant factor that convinced the previous land owner to entrust the property to DMCI Homes.
"After comprehensive negotiations, the former property owner, Philippine National Bank (PNB), agreed to sell the property to DMCI Homes after seeing how we managed to create successful residential communities for the market. Having a good reputation to back our company as a builder-developer gave us a better chance of closing this deal, whereas other competitors are not as credible when it comes to building and developing properties," he said.
Salazar emphasized that another strength of DMCI Homes is that, as a company, it builds on relationships with its partners, thereby leading to other projects. This goes against the industry practice of collaborations where profit is always the priority among the partners.
For Siena Park Residences, the company managed to acquire a 3.2-hectare property which was previously occupied by warehouses and an assembly plant of a local car manufacturer. From an industrial site, the property will be transformed by DMCI Homes into a residential complex of medium-rise buildings where young professionals and start-up families can thrive and raise their children.
Future residents will likewise enjoy the strategic location of the property, being located only five minutes from SM Bicutan, seven minutes from the Makati Central Business District, nine minutes from Alabang, and 15 minutes’ travel from the Bonifacio Global City. Schools, hospitals, places of leisure, along with other important destinations are accessible, with the property’s proximity to the Skyway and South Super Highway.
An upgraded and grander lifestyle will be available for individuals who are familiar with the southern metropolitan area. The main entrance gate is located along West Service Road beside Toyota Bicutan Showroom and is bounded by existing subdivisions such as Marimar Village I and II.
Around the development, unit buyers will enjoy a tropical resort ambience that provides a relaxing escape for residents after a long day at work. The modern contemporary architectural building will likewise create a warm and soothing setting that adds to the tranquil ambience of the village.
Resort-like amenities and verdant landscaping will likewise provide them with wholesome activities that encourage family bonding and de-stressing. Through wellness and invigorating recreational facilities, a well-balanced lifestyle will be promoted to address the needs of each family member.
Even inside the building or at their unit, residents will be assured of ample space and a natural home setting. As a signature DMCI Homes advantage, natural lighting and ventilation will permeate in and around the residential building, complementing the single-loaded corridors and centrally-landscaped atriums that reduce the constrictive effects of urban living.
Worry-free living will also be provided through an efficient Property Management Office (PMO) team who will implement professional services and property maintenance for the residents. Well-trained personnel and state-of-the-art security systems such as an electrified perimeter fence and CCTV cameras will also be in place to ensure the security and exclusivity of the whole property.
Siena Park Residences offers 2-bedroom and 3-bedroom unit options perfect for young families, and strategically located in the middle of Makati and Alabang CBDs, making it easily accessible through Skyway, South Luzon Expressway, and West Service Road.
DMCI Homes is the country’s premier triple A builder-developer that brings serviced, themed communities within reach of urban families who once had limited residential options, but still aspire to achieve a comfortable, enriching quality of life proximate to their place of interest.
For details on Siena Park Residences, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Malaya, 02 October 2010
For details on the Real Estate Service Act or RESA Law > www.ra9646.com
Among its latest projects is a property in Bicutan, Parañaque City called Siena Park Residences. This medium-rise development located along West Service Road in Brgy. Sun Valley, Bicutan, will emerge as a tropical garden village with invigorating recreational amenities. As early as now, residents around the area and from those in the nearby business districts are eager to be part of this new development which will reflect the success of fully-operational DMCI Homes properties.
Reynaldo Salazar, DMCI Homes director for Business Development, said that their company’s reputation was a significant factor that convinced the previous land owner to entrust the property to DMCI Homes.
"After comprehensive negotiations, the former property owner, Philippine National Bank (PNB), agreed to sell the property to DMCI Homes after seeing how we managed to create successful residential communities for the market. Having a good reputation to back our company as a builder-developer gave us a better chance of closing this deal, whereas other competitors are not as credible when it comes to building and developing properties," he said.
Salazar emphasized that another strength of DMCI Homes is that, as a company, it builds on relationships with its partners, thereby leading to other projects. This goes against the industry practice of collaborations where profit is always the priority among the partners.
For Siena Park Residences, the company managed to acquire a 3.2-hectare property which was previously occupied by warehouses and an assembly plant of a local car manufacturer. From an industrial site, the property will be transformed by DMCI Homes into a residential complex of medium-rise buildings where young professionals and start-up families can thrive and raise their children.
Future residents will likewise enjoy the strategic location of the property, being located only five minutes from SM Bicutan, seven minutes from the Makati Central Business District, nine minutes from Alabang, and 15 minutes’ travel from the Bonifacio Global City. Schools, hospitals, places of leisure, along with other important destinations are accessible, with the property’s proximity to the Skyway and South Super Highway.
An upgraded and grander lifestyle will be available for individuals who are familiar with the southern metropolitan area. The main entrance gate is located along West Service Road beside Toyota Bicutan Showroom and is bounded by existing subdivisions such as Marimar Village I and II.
Around the development, unit buyers will enjoy a tropical resort ambience that provides a relaxing escape for residents after a long day at work. The modern contemporary architectural building will likewise create a warm and soothing setting that adds to the tranquil ambience of the village.
Resort-like amenities and verdant landscaping will likewise provide them with wholesome activities that encourage family bonding and de-stressing. Through wellness and invigorating recreational facilities, a well-balanced lifestyle will be promoted to address the needs of each family member.
Even inside the building or at their unit, residents will be assured of ample space and a natural home setting. As a signature DMCI Homes advantage, natural lighting and ventilation will permeate in and around the residential building, complementing the single-loaded corridors and centrally-landscaped atriums that reduce the constrictive effects of urban living.
Worry-free living will also be provided through an efficient Property Management Office (PMO) team who will implement professional services and property maintenance for the residents. Well-trained personnel and state-of-the-art security systems such as an electrified perimeter fence and CCTV cameras will also be in place to ensure the security and exclusivity of the whole property.
Siena Park Residences offers 2-bedroom and 3-bedroom unit options perfect for young families, and strategically located in the middle of Makati and Alabang CBDs, making it easily accessible through Skyway, South Luzon Expressway, and West Service Road.
DMCI Homes is the country’s premier triple A builder-developer that brings serviced, themed communities within reach of urban families who once had limited residential options, but still aspire to achieve a comfortable, enriching quality of life proximate to their place of interest.
For details on Siena Park Residences, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Malaya, 02 October 2010
For details on the Real Estate Service Act or RESA Law > www.ra9646.com
Saturday, September 25, 2010
La Verti: Living in the luxury of space
Looking for the perfect home is more than just a search for safe and beautiful structures for the family. For urban dwellers in particular, the ideal abode is also one that affords them the luxury of space — a much-needed breathing room after a stifling day in the city.
La Verti, DMCI Homes’ newest residential enclave along Taft Avenue in Manila, offers a one-of-a-kind chance for city folks to enjoy a rare, resort paradise right inside their very own address. With a 40:60 building footprint to open space ratio being followed in the one-hectare property, majority of the property grounds is allotted to different lifestyle amenities that provide leisure options often lacking in other condo projects around the area.
These amenities are presented in an eye-catching vista that welcomes residents and guests right from the grand entrance gate.
The condominium grounds have been carefully landscaped and planned according to the project’s modern-contemporary architecture so homeowners can experience a welcoming ambience once they enter the property. First-rate amenities include an adult swimming pool, a kiddie pool, playground, and basketball court for more active pursuits. The gazebos, and tree court, on the other hand, provide options for residents to enjoy nature.
More spaces for leisure can be found inside the building. From the hotel-like lobby, one already has easy access to the fitness gym, the game room, function hall, and the lounge and social areas.
Every five floors of the two-building, 41-story tower feature a sky patio — result of DMCI Homes’ signature design innovation. Homes open to more open spaces instead of a cramped corridor. This layout is also part of the developer’s Lumiventt Design Technology, which features a unique tower plan that optimizes natural light and ventilation into the living spaces. Balconies in all units provide homeowners their own quiet spot to enjoy their surroundings and the city views.
Aside from the balconies, the landscaped Sky Patio further enhances the resort-like atmosphere throughout the entire building by offering a breathtaking and unobstructed vista of the metropolis. One can enjoy the view of downtown Manila, the skyscrapers of Makati, or the stunning sunset in Manila Bay.
The view extends to the deck garden and Sky Lounge, which also provides a venue for other social purposes, or it can simply serve as the residents’ exclusive nook when looking for a quiet place to work.
Home units available are ideal for young professionals, starting families and even a growing family of three or four. There’s a studio unit (24-sq.m.), one-bedroom (31-sq.m.), two-bedroom (48-sq.m.), and three-bedroom (66-sq.m.). Units are turned over in ready-to-receive finish.
Security is not a problem with its 24-hour roving guard, CCTV cameras in common areas and perimeter fence. A property management office also takes care of small technical details for unit owners. Waste segregation is not a problem with their garbage holding area, and chores like doing the laundry is made easy with their exclusive laundry hub.
What’s more, the project’s location makes it ideal for families who put importance to their children’s education. La Verti is situated a stone’s throw away from schools such as De La Salle University, St. Scholastica’s College and College of St. Benilde. It is also near major malls such as SM Mall of Asia, SM Manila, and Robinsons Place in Ermita. Taft Avenue is considered a major artery with access to important districts such as Pasay and Makati.
For details on La Verti Residence, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Philippine Star, 25 September 2010
For details on the Real Estate Service Act or RESA Law > www.ra9646.com
La Verti, DMCI Homes’ newest residential enclave along Taft Avenue in Manila, offers a one-of-a-kind chance for city folks to enjoy a rare, resort paradise right inside their very own address. With a 40:60 building footprint to open space ratio being followed in the one-hectare property, majority of the property grounds is allotted to different lifestyle amenities that provide leisure options often lacking in other condo projects around the area.
These amenities are presented in an eye-catching vista that welcomes residents and guests right from the grand entrance gate.
The condominium grounds have been carefully landscaped and planned according to the project’s modern-contemporary architecture so homeowners can experience a welcoming ambience once they enter the property. First-rate amenities include an adult swimming pool, a kiddie pool, playground, and basketball court for more active pursuits. The gazebos, and tree court, on the other hand, provide options for residents to enjoy nature.
More spaces for leisure can be found inside the building. From the hotel-like lobby, one already has easy access to the fitness gym, the game room, function hall, and the lounge and social areas.
Every five floors of the two-building, 41-story tower feature a sky patio — result of DMCI Homes’ signature design innovation. Homes open to more open spaces instead of a cramped corridor. This layout is also part of the developer’s Lumiventt Design Technology, which features a unique tower plan that optimizes natural light and ventilation into the living spaces. Balconies in all units provide homeowners their own quiet spot to enjoy their surroundings and the city views.
Aside from the balconies, the landscaped Sky Patio further enhances the resort-like atmosphere throughout the entire building by offering a breathtaking and unobstructed vista of the metropolis. One can enjoy the view of downtown Manila, the skyscrapers of Makati, or the stunning sunset in Manila Bay.
The view extends to the deck garden and Sky Lounge, which also provides a venue for other social purposes, or it can simply serve as the residents’ exclusive nook when looking for a quiet place to work.
Home units available are ideal for young professionals, starting families and even a growing family of three or four. There’s a studio unit (24-sq.m.), one-bedroom (31-sq.m.), two-bedroom (48-sq.m.), and three-bedroom (66-sq.m.). Units are turned over in ready-to-receive finish.
Security is not a problem with its 24-hour roving guard, CCTV cameras in common areas and perimeter fence. A property management office also takes care of small technical details for unit owners. Waste segregation is not a problem with their garbage holding area, and chores like doing the laundry is made easy with their exclusive laundry hub.
What’s more, the project’s location makes it ideal for families who put importance to their children’s education. La Verti is situated a stone’s throw away from schools such as De La Salle University, St. Scholastica’s College and College of St. Benilde. It is also near major malls such as SM Mall of Asia, SM Manila, and Robinsons Place in Ermita. Taft Avenue is considered a major artery with access to important districts such as Pasay and Makati.
For details on La Verti Residence, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Philippine Star, 25 September 2010
For details on the Real Estate Service Act or RESA Law > www.ra9646.com
Saturday, September 18, 2010
Filipinos said to prefer bigger homes
WHEN DMCI Homes’ brain thrust was still drafting the blueprint of its new high-rise project on a one-hectare lot at the cross section of Pasay, Makati and Manila, property specialists advised it to follow other condominium developers in the area by building smaller units rather than spacious rooms that it was known for.
These self-styled real estate experts argued that since its property was near the university row on Taft Avenue, DMCI Homes would do well to build “dormitory space” fit for transients and students from nearby schools.
“We were told that if we sold smaller units, we would double the velocity of our sales than if we stayed with our strategy of selling to young and upwardly mobile families. But we stuck to what worked for us because we believe that the area is ripe for a family-based community project and not just dorm-type condos. We’re happy with the results,” says DMCI Homes president Alfredo Austria.
True enough, DMCI Homes’ La Verti Residences, a twin-tower project on Taft Avenue near Gil Puyat Avenue, went against the grain by offering more bedroom units than the 20-square-meter studio units that were predominant in other high-rise projects in the area.
The result? Sales of La Verti are nearly double the company’s monthly average since it was launched a month ago and Austria expects the project to be sold out before the year ends. DMCI Homes is indeed sticking to its guns on its new projects being rolled out in the near to medium-term as exemplified not only by the La Verti Residences but also by its other projects in the pipeline—Flair Towers (a two-tower high-rise on Reliance corner Pines streets near Edsa); Sienna Park Residences (a medium-rise development on West Service Road, Bicutan, Parañaque); and mid-rise condos on Visayas Avenue, Quezon City and Muntinlupa—where bulk of the units to be sold would come in 40- to 60-square-meter configurations.
Austria notes that most developers offer their projects with 20-square-meter cuts, thinking that buyers would just buy two units and combine them if they wanted bigger space for their family.
“But based on our experience, buyers purchase only one unit from the start because it is all that they can afford. By the time they have money to buy another unit, their adjacent unit is already owned and they are forced to buy units from other floor levels,” says Austria.
After selling about 14,000 units in 20 community projects over the last 10 years, Austria says that the most stable or least fickle demand came from families who wanted to move up in their dwellings.
“They’re not affected too much by slight adjustments in prices or terms. They already know what they want,” says Austria.
DMCI Homes says its target buyers prefer units with at least 40 square meters in floor area, going for less than P2 million, and offer amenities found only in high-end condominiums.
“We believe that our projects appreciate well in value over time because our buyers are not speculators, they want to live in condos that are ideal for families,” says Austria. “We’re sticking to what works for us and we hope to double our sales in five years.”
For details on DMCI's La Verti Residences, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Philippine Daily Inquirer, 18 September 2010
For details on the Real Estate Service Act > www.ra9646.com
These self-styled real estate experts argued that since its property was near the university row on Taft Avenue, DMCI Homes would do well to build “dormitory space” fit for transients and students from nearby schools.
“We were told that if we sold smaller units, we would double the velocity of our sales than if we stayed with our strategy of selling to young and upwardly mobile families. But we stuck to what worked for us because we believe that the area is ripe for a family-based community project and not just dorm-type condos. We’re happy with the results,” says DMCI Homes president Alfredo Austria.
True enough, DMCI Homes’ La Verti Residences, a twin-tower project on Taft Avenue near Gil Puyat Avenue, went against the grain by offering more bedroom units than the 20-square-meter studio units that were predominant in other high-rise projects in the area.
The result? Sales of La Verti are nearly double the company’s monthly average since it was launched a month ago and Austria expects the project to be sold out before the year ends. DMCI Homes is indeed sticking to its guns on its new projects being rolled out in the near to medium-term as exemplified not only by the La Verti Residences but also by its other projects in the pipeline—Flair Towers (a two-tower high-rise on Reliance corner Pines streets near Edsa); Sienna Park Residences (a medium-rise development on West Service Road, Bicutan, Parañaque); and mid-rise condos on Visayas Avenue, Quezon City and Muntinlupa—where bulk of the units to be sold would come in 40- to 60-square-meter configurations.
Austria notes that most developers offer their projects with 20-square-meter cuts, thinking that buyers would just buy two units and combine them if they wanted bigger space for their family.
“But based on our experience, buyers purchase only one unit from the start because it is all that they can afford. By the time they have money to buy another unit, their adjacent unit is already owned and they are forced to buy units from other floor levels,” says Austria.
After selling about 14,000 units in 20 community projects over the last 10 years, Austria says that the most stable or least fickle demand came from families who wanted to move up in their dwellings.
“They’re not affected too much by slight adjustments in prices or terms. They already know what they want,” says Austria.
DMCI Homes says its target buyers prefer units with at least 40 square meters in floor area, going for less than P2 million, and offer amenities found only in high-end condominiums.
“We believe that our projects appreciate well in value over time because our buyers are not speculators, they want to live in condos that are ideal for families,” says Austria. “We’re sticking to what works for us and we hope to double our sales in five years.”
For details on DMCI's La Verti Residences, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Philippine Daily Inquirer, 18 September 2010
For details on the Real Estate Service Act > www.ra9646.com
Thursday, September 16, 2010
La Verti Residences: DMCI Homes first project in Pasay City
After celebrating a decade of growth as a leading developer of quality-crafted residential projects, DMCI Homes enters its 10th year by further expanding to other areas around the metro and reaching out to the underserved market of young, Filipino families with modest income.
The company’s latest project is also their first to rise in Pasay City. Dubbed as "La Verti Residences", the two-tower, high-rise community will offer the signature DMCI Homes advantages that have established its reputation in the industry as a reliable provider of medium-density, resort-type communities with generous open spaces, first-rate amenities, and building features.
As residents and upgraders of Taguig, Quezon City, Mandaluyong, Las Pinas, and Paranaque can attest to, a DMCI Homes development in Pasay City shall rise as a well-admired and prestigious address that will carry the DMCI brand of construction quality. La Verti Residences’ location advantages puts it right along Donada Street on the west and Taft Avenue on the east and will emerge amidst the area as an impressive architectural landmark.
Reynaldo Salazar, Director for Business Development, said that the former owners of the one-hectare property decided to sell their lots to DMCI Homes after being convinced about the developer’s thrust and mission as a builder-developer.
"We explained to them our mission which is to help young families to afford a lot in Manila. The Pasay・]Taft・]Manila area has a number of condominium developments catering to students, foreigners, and the investors, but most of them are studio and one-bedroom unit types. These projects usually offer commercial components but are limited when it comes to open spaces and amenities. In effect, the residents have to endure the constrictive effects of urban living," Salazar noted.
The high・]rise towers of La Verti Residences will rise to 41・]storeys each – 35 floors of which will be devoted to residential units with six levels allotted for parking. An innovative mix of studio, 1-bedroom, 2-bedroom, and 3-bedroom units will be offered for a competitive price range of P1.8 to P5 million.
Existing condo developments in Pasay mostly offer cramped units from 20 to 60 sqm floor areas. At La Verti Residences, unit owners can enjoy a comfortable daily lifestyle at the efficiently-spaced units. The studio unit with balcony is at 24 sqm, the 1-bedroom is at 31 sqm, the 2-bedroom is at 48 sqm, and the 3-bedroom end unit is at 66 sqm.
The two towers however will comprise only 40 percent of the building footprint. The rest is reserved for the open spaces to be composed of extensive top・]class, resort-type ground・]level amenities including a swimming pool, basketball court, tree court, gazebos, among other leisure features, as implied by the "refreshing" name of the development.
La Verti Residences will target young, career-driven professionals and family-oriented start-up couples, including upgraders from the area. The project will emerge as the first to offer a viable and ideal residential option for families looking to upgrade to a new home in the area. Aside from the lock-up-and-go lifestyle, the development will offer the utmost in exclusivity and security, as a fully-gated community.
DMCI Homes is the country’s premier triple A builder-developer that brings serviced, themed communities within reach of urban families who once had limited residential options, but still aspire to achieve a comfortable, enriching quality of life proximate to their place of interest.
For details on La Verti Residences, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Malaya, 16 September 2010
For details on the Real Estate Service Act > http://www.ra9646.com/
The company’s latest project is also their first to rise in Pasay City. Dubbed as "La Verti Residences", the two-tower, high-rise community will offer the signature DMCI Homes advantages that have established its reputation in the industry as a reliable provider of medium-density, resort-type communities with generous open spaces, first-rate amenities, and building features.
As residents and upgraders of Taguig, Quezon City, Mandaluyong, Las Pinas, and Paranaque can attest to, a DMCI Homes development in Pasay City shall rise as a well-admired and prestigious address that will carry the DMCI brand of construction quality. La Verti Residences’ location advantages puts it right along Donada Street on the west and Taft Avenue on the east and will emerge amidst the area as an impressive architectural landmark.
Reynaldo Salazar, Director for Business Development, said that the former owners of the one-hectare property decided to sell their lots to DMCI Homes after being convinced about the developer’s thrust and mission as a builder-developer.
"We explained to them our mission which is to help young families to afford a lot in Manila. The Pasay・]Taft・]Manila area has a number of condominium developments catering to students, foreigners, and the investors, but most of them are studio and one-bedroom unit types. These projects usually offer commercial components but are limited when it comes to open spaces and amenities. In effect, the residents have to endure the constrictive effects of urban living," Salazar noted.
The high・]rise towers of La Verti Residences will rise to 41・]storeys each – 35 floors of which will be devoted to residential units with six levels allotted for parking. An innovative mix of studio, 1-bedroom, 2-bedroom, and 3-bedroom units will be offered for a competitive price range of P1.8 to P5 million.
Existing condo developments in Pasay mostly offer cramped units from 20 to 60 sqm floor areas. At La Verti Residences, unit owners can enjoy a comfortable daily lifestyle at the efficiently-spaced units. The studio unit with balcony is at 24 sqm, the 1-bedroom is at 31 sqm, the 2-bedroom is at 48 sqm, and the 3-bedroom end unit is at 66 sqm.
The two towers however will comprise only 40 percent of the building footprint. The rest is reserved for the open spaces to be composed of extensive top・]class, resort-type ground・]level amenities including a swimming pool, basketball court, tree court, gazebos, among other leisure features, as implied by the "refreshing" name of the development.
La Verti Residences will target young, career-driven professionals and family-oriented start-up couples, including upgraders from the area. The project will emerge as the first to offer a viable and ideal residential option for families looking to upgrade to a new home in the area. Aside from the lock-up-and-go lifestyle, the development will offer the utmost in exclusivity and security, as a fully-gated community.
DMCI Homes is the country’s premier triple A builder-developer that brings serviced, themed communities within reach of urban families who once had limited residential options, but still aspire to achieve a comfortable, enriching quality of life proximate to their place of interest.
For details on La Verti Residences, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Malaya, 16 September 2010
For details on the Real Estate Service Act > http://www.ra9646.com/
Saturday, September 11, 2010
Cedar Crest model unit
At DMCI Homes’ latest medium-rise project in Taguig City, Cedar Crest, unit buyers can come up with an efficient way to utilize space and maximize the benefits of a condo lifestyle.
Jocelyn Arcenas of The Environments Collaborative was tapped to create a design intent for the model units.
Following the development’s Neo-Asian minimalist theme, the model unit is rendered as a classic example of how variety can infuse character, function, and comfort in the interiors of a unit.
"As a model unit, we have to show its flexibility for the different users," Arcenas said
According to Arcenas, there are many factors that can be used as a design concept to make the unit stand out, among them the choice of furniture, wall features, color schemes, and textures, among others.
"At Cedar Crest, we presented two different model units derived from the concept of Neo-Asian minimalism but using a different approach based on the lifestyle of its users."
The 49.5 sqm 2-bedroom model unit is designed after the theme "beauty in simplicity", created for start-up families or single professionals who can enjoy the practical size and comfort of this unit type. Color schemes, furniture pieces, textures, and accessories were carefully selected by designer to capture the personality of the model unit’s potential resident/s.
Function and aesthetic combine for the modern and cozy comfort that is apparent in all the living spaces of the model unit. The living room uses comfortable furniture in soothing tones, blending well with the modern pieces such as a floor lamp that doubles as lighting source and accent. With no dividers, the living area flows into the dining area, creating an illusion of space inside the unit. The two bedrooms also stand out for their individual appeal, with the first bedroom highlighted by a four-poster bed while the second bedroom is an attractive area that offers efficient spaces for rest and function.
"Elegance in austerity" is the concept used for the 45 sqm 2-bedroom model unit, serving as an ideal sanctuary to support the lifestyle of growing families. An opulent display of contemporary living is captured through a streamlined design of furniture, enhanced by interesting pieces such as a blue accent wall, modern droplights and a wall décor in chrome in the dining area.
The clean, uncluttered, and sophisticated look extends to the bedrooms, the highlight of which is a black and white mural framed by dark panels at the center of the master’s bedroom.
"Condo units usually require custom-built furniture, but because of the generous unit sizes at Cedar Crest, residents can opt to use standard size furniture and furnishings. The unit owner will have the confidence in furnishing their space since we have visualized this for them," Arcenas said.
Compared to other developments’ model units which often turn out to be over-furnished and upgraded from their original turn-over finish, Cedar Crest uses a true lived-in look as a creative approach that can influence prospective buyers about the project’s viability and advantages over the competition.
Cedar Crest is composed of 10 five-storey condominium buildings set within an expanse of 3.8 hectares. It is designed for newly-weds, start-up or growing families, working or professional parents with one or two kids, and young urban professionals working in BGC, and the central business districts of Makati and Ortigas. The project is accessible via C-5 Road and is a few minutes away from BGC, the Makati CBD, leisure hubs such as Market! Market!, Bonifacio High Street, and Greenbelt ; prestigious schools and hospitals, and even Manila ’s airport terminals.
For details on DMCI's Cedar Crest, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Malaya, 11 September 2010
For details on the Real Estate Service Act > www.ra9646.com
Jocelyn Arcenas of The Environments Collaborative was tapped to create a design intent for the model units.
Following the development’s Neo-Asian minimalist theme, the model unit is rendered as a classic example of how variety can infuse character, function, and comfort in the interiors of a unit.
"As a model unit, we have to show its flexibility for the different users," Arcenas said
According to Arcenas, there are many factors that can be used as a design concept to make the unit stand out, among them the choice of furniture, wall features, color schemes, and textures, among others.
"At Cedar Crest, we presented two different model units derived from the concept of Neo-Asian minimalism but using a different approach based on the lifestyle of its users."
The 49.5 sqm 2-bedroom model unit is designed after the theme "beauty in simplicity", created for start-up families or single professionals who can enjoy the practical size and comfort of this unit type. Color schemes, furniture pieces, textures, and accessories were carefully selected by designer to capture the personality of the model unit’s potential resident/s.
Function and aesthetic combine for the modern and cozy comfort that is apparent in all the living spaces of the model unit. The living room uses comfortable furniture in soothing tones, blending well with the modern pieces such as a floor lamp that doubles as lighting source and accent. With no dividers, the living area flows into the dining area, creating an illusion of space inside the unit. The two bedrooms also stand out for their individual appeal, with the first bedroom highlighted by a four-poster bed while the second bedroom is an attractive area that offers efficient spaces for rest and function.
"Elegance in austerity" is the concept used for the 45 sqm 2-bedroom model unit, serving as an ideal sanctuary to support the lifestyle of growing families. An opulent display of contemporary living is captured through a streamlined design of furniture, enhanced by interesting pieces such as a blue accent wall, modern droplights and a wall décor in chrome in the dining area.
The clean, uncluttered, and sophisticated look extends to the bedrooms, the highlight of which is a black and white mural framed by dark panels at the center of the master’s bedroom.
"Condo units usually require custom-built furniture, but because of the generous unit sizes at Cedar Crest, residents can opt to use standard size furniture and furnishings. The unit owner will have the confidence in furnishing their space since we have visualized this for them," Arcenas said.
Compared to other developments’ model units which often turn out to be over-furnished and upgraded from their original turn-over finish, Cedar Crest uses a true lived-in look as a creative approach that can influence prospective buyers about the project’s viability and advantages over the competition.
Cedar Crest is composed of 10 five-storey condominium buildings set within an expanse of 3.8 hectares. It is designed for newly-weds, start-up or growing families, working or professional parents with one or two kids, and young urban professionals working in BGC, and the central business districts of Makati and Ortigas. The project is accessible via C-5 Road and is a few minutes away from BGC, the Makati CBD, leisure hubs such as Market! Market!, Bonifacio High Street, and Greenbelt ; prestigious schools and hospitals, and even Manila ’s airport terminals.
For details on DMCI's Cedar Crest, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Malaya, 11 September 2010
For details on the Real Estate Service Act > www.ra9646.com
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